Since 2017 LBDC has been working closely with the campaign both in India and South Africa, creating unique social media content including invites, a social media tool-kit and a website.
Mobilising opinion with My Body My Choice
About the project
My Body My Choice is a first-of-its-kind campaign and platform to mainstream dialogue around abortion and advocate for abortion rights. The campaign has been able to mobilize experts, influencers and the public with notable partners including Amnesty International and Medicine Sans Frontiers.
Colour Palette
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RGB 248/150/38
HEX #f89626 -
RGB 240/179/29
HEX #f0b31d -
RGB 230/165/88
HEX #e6a558 -
RGB 33/130/143
HEX #21828f -
RGB 69/163/209
HEX #45a3d1 -
RGB 136/194/216
HEX #88c2d8
Typography
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Raleway
Aa
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@*) 0123456789sAa
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@*) 0123456789s -
Montserrat
Aa
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@*) 0123456789sAa
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@*) 0123456789s
Our Approach
Our Role
Creative Direction
Custom Iconography
Infogaphic Design
User Experience Design
Website Design & Development
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ADDIS