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Mobilising opinion with My Body My Choice

About the project

My Body My Choice is a first-of-its-kind campaign and platform to mainstream dialogue around abortion and advocate for abortion rights. The campaign has been able to mobilize experts, influencers and the public with notable partners including Amnesty International and Medicine Sans Frontiers.

Primary Mark

Colour Palette

  • RGB 248/150/38
    HEX #f89626

  • RGB 240/179/29
    HEX #f0b31d

  • RGB 230/165/88
    HEX #e6a558

  • RGB 33/130/143
    HEX #21828f

  • RGB 69/163/209
    HEX #45a3d1

  • RGB 136/194/216
    HEX #88c2d8

Typography

  • Raleway

    Aa

    ABCDEFGHIJKLMNO
    PQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    (.,:;?!£$&@*) 0123456789s

    Aa

    ABCDEFGHIJKLMNO
    PQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    (.,:;?!£$&@*) 0123456789s

  • Montserrat

    Aa

    ABCDEFGHIJKLMNO
    PQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    (.,:;?!£$&@*) 0123456789s

    Aa

    ABCDEFGHIJKLMNO
    PQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    (.,:;?!£$&@*) 0123456789s

mbmc

Our Approach

Since 2017 LBDC has been working closely with the campaign both in India and South Africa, creating unique social media content including invites, a social media tool-kit and a website.

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Our Role

  • Creative Direction

  • Custom Iconography

  • Infogaphic Design

  • User Experience Design

  • Website Design & Development

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